![]() This trend has completely altered our consumer culture as Wired reported recently, much of a product’s success on Amazon hinges on its star rating. Everything on the internet since, from YouTube videos to Yelp listings, is punctuated with a barometer of user taste. You could argue that Amazon established the universal expectation of the “customer review” after the company was founded in the mid-’90s. 9 all-time reviewer according to Amazon’s internal metrics. After 15 years on the site, he’s published more than 5,000 reviews, which makes him the No. In that sense, Kramer is the Zagat of tasteful suburbia. The products themselves, all reviewed on Amazon, carry the trademark qualities of the e-commerce giant: algorithmic, splashed in primary colors, designed to blend quietly into the corners of duplexes and condos all over the world. In the past month alone, Kort Kramer has written thoughtful reviews for socks (“ a stylish, aggressive pattern that looks like business”), bath mats (“ perfect to place either outside the shower or tub to dry off”), and wicker storage baskets (“ doesn’t feel sturdy enough to hold anything but sheets”). ![]()
0 Comments
Leave a Reply. |
Details
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |